Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Widely cited as a cost-collapse case study (NPR, The Verge).
Sources
- youtube.com https://www.youtube.com/watch?v=iyEncfhAFRY
- npr.org https://www.npr.org/2025/06/23/nx-s1-5432712/ai-video-ad-kalshi-advertising-nba-finals
- theverge.com https://www.theverge.com/news/686474/kalshi-ai-generated-ad-nba-finals-google-veo-3
- businessinsider.com https://www.businessinsider.com/ai-prompts-used-to-make-the-nba-finals-kalshi-ad-2025-6
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