Home / Equinox / Equinox global campaign (AI 'false realities')
Equinox · Jul 2026 Pulled

Equinox global campaign (AI 'false realities')

A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Pulled after Asian creators called it racist and dehumanizing (Ad Age, CNN).

Sources

  1. adage.com https://adage.com/brand-marketing/aa-equinox-pulls-ai-ad-asian-racism-backlash/
  2. cnn.com https://www.cnn.com/2026/07/28/us/video/equinox-pulls-controversial-ad-digvid-vrtc