Coca-Cola · Mar 2023

Masterpiece

A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Well received; covered in the D&AD Annual 2023; Reuters fact-checked claims that it was '100% AI'.

dandad.org https://www.dandad.org/work/annual-2023/behind-the-work/how-to-stop-worrying-and-learn-to-…
electrictheatre.tv https://electrictheatre.tv/work/the-coca-cola-company-masterpiece-2/
reuters.com https://www.reuters.com/article/fact-check/espanol/el-anuncio-de-coca-cola-masterpiece-no-…

Brand	Coca-Cola
Agency / studio	Blitzworks; VFX Electric Theatre Collective
Released	Mar 2023
Format	TV/online spot
Length	Undisclosed
AI role	hybrid
Official or spec	Official brand work
Cost	Undisclosed
Studio pages	Blitzworks, Electric Theatre Collective

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A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.

An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.

A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.